(The placebo group also experienced the benefit.) ( study) Best of all, you don’t even need to have a real drink – the placebo effect is more than enough – you only have to think you’re having a real drink. This is called the reverse beer goggles effect, aka, Beauty is in the Eye of the Beer Holder. It will boost your attractiveness (to yourself) by 50%. I’ll understand if you don’t want to read the whole thing, so here’s a quick and simple trick to make yourself instantly sexier: have a drink. Most people guess incorrectly about quite a lot of it.

We’ll cite the other research as it comes up. Some of our research comes from a survey we conducted. That isn’t to say that physical attractiveness is all that matters, but it’s one of several factors that can have an impact on your life. We’ve written a companion article on male attractiveness, and that’s just as true there. Most studies show both men and women place a great deal of importance on physical attractiveness.

Even the people who truly believe they don’t care about physical attractiveness still care about it just as much as everyone else, they just don’t admit it ( study, study). The research clearly shows that whether or not people say they value physical attractiveness, they still base their actions on it. Whether that’s right or wrong, there’s no real avoiding it. I figure there’s no sense denying that physical attraction plays a role in our relationships, especially at first.

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